Airtel Cracks Down on Online fraud in Jammu and Kashmir: Shields 2.3 Million Users in Real Time

Jammu, June 30 2025: Bharti Airtel (“Airtel”) has announced significant progress in its mission to protect customers in Jammu and Kashmir from rising online frauds. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 2.3 Million users across the state — within just 47 days of launching its advanced fraud detection system.
Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.
For instance, if a resident in Srinagar receives a suspicious message that reads: “Your package is delayed. Track it here: http://www.tracky0urparcell.com”. And if the unsuspecting resident, then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: “Blocked! Airtel found this site dangerous!” All this instantaneously. This real-time interception prevents users from falling victim to all kinds of frauds.
Commenting on the initiative, Dibyendu Aich, COO- Jammu and Kashmir, Bharti Airtel, said “At Airtel, safeguarding our customers from digital fraud remains a top priority. We are proud to bring our AI-powered fraud detection solution to Jammu & Kashmir, offering it completely free of charge. This initiative ensures real-time protection, allowing our customers to experience the digital world with greater confidence and peace of mind.”
In a strategic interaction focused on enhancing cyber security efforts in Jammu & Kashmir, Dibyendu Aich, COO – Jammu & Kashmir, Bharti Airtel, met with Dr. Sunil Gupta, IPS, Inspector General of Police, Crime Branch (J&K), to explore avenues of collaboration in addressing cybercrime and strengthening the digital safety ecosystem in the region.
With Jammu and Kashmir ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts. Cities like Jammu and Srinagar, as well as towns like Baramulla and Samba among others— have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.
The AI-driven platform delivers fraud warnings in the user’s preferred language, including Urdu and Hindi, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.
The solution operates silently in the background, requires no installation and is offered free of cost. Jammu and Kashmir at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it’s a working professional in Jammu, a homemaker in Srinagar, or a student in Samba. Airtel helps make every digital interaction safer.
How the AI-Powered tool works:
In the last 47 days of the launch, Airtel has blocked more than 201,146 malicious links and shielded 117 Million users across the country.